Academy Sports + Outdoors makes the holidays brighter with $400,000 in donations to local communities | Texas


Katy, Texas, December 22, 2021 /PRNewswire/ — Academy, Ltd. d/b/a Academy Sports + Outdoors (“Academy”) announces that it has donated over $400,000 to its local communities this holiday season. The Academy activated more than 75 popular events in its footprint and surprised hundreds of shoppers with its “Traveling Santa” initiative in each of its 259 stores throughout December.

“The Christmas season is a unique opportunity to demonstrate our commitment to local communities in need.” noted Laurent Lobpris, SVP of Marketing, Academy Sports + Outdoors. “We hope these events and donations will remind members of our communities to have fun and enjoy being with their loved ones during the holidays.”

Through the “Traveling Santa” initiative, the Academy has identified individuals and families doing their holiday shopping at their local Academy store and surprised them by helping them pay for their holiday gifts.

Core events included in-store shopping sprees, bike donations and other giving initiatives in 50 cities across the Academy’s footprint. The events aimed to give back to first responders and children by donating to local chapters of the National Police Athletic League, Boys & Girls Clubs, Big Brothers Big Sisters and other nonprofits that help community members .

To amp up the holiday cheer, the Academy has partnered with the Carolina Panthers, Tennessee Titans, Dallas Cowboys, Houston Texans, Jacksonville Jaguars Foundation, San Antonio Spurs and Austin FC, as well as various minor baseball teams and professional football clubs. Each of these groups has helped the Academy surprise local families and interact with children to continue inspiring the next generation of athletes.

Academy Sports + Outdoors is excited to help make this holiday season fun and full of joy for everyone. To see store hours, keep up to date with the latest offers, and learn more about Academy’s commitment to giving back to its communities, visit

About the Sports + Outdoors Academy

Academy is one of the leading sporting goods and outdoor leisure retailers in United States. Originally founded in 1938 as a family business in Texas, Academy now has 259 stores in 16 contiguous states. Academy’s mission is to provide “Fun for All” and Academy fulfills this mission with a localized merchandising strategy and a value proposition that connects strongly with a wide range of consumers. Academy’s product assortment focuses on the key outdoor, apparel, footwear and sports & leisure categories through leading national brands and a portfolio of 19 private label brands, which go well with the beyond traditional sporting goods and apparel offerings. For more information, visit

SOURCE Sports + Outdoors Academy


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